About Us

Phalaphala FM

Station Profile

Phalaphala FM was established on February 1, 1965, and later emerged in its current form following the 1998 merger of Radio Venda and Radio Thohoyandou. These two stations had distinct origins—Radio Venda stemmed from the Venda Bantustan, while Radio Thohoyandou was an SABC public broadcaster with a commercial wing that included English-language programming under different licensing conditions.

Broadcasting in Tshivenda, Phalaphala FM operates from Limpopo and is known for its warm, energetic, and approachable nature.

Target Market Attributes

Phalaphala FM speaks to visionaries—individuals who are:
✔ Determined, contemporary, and upwardly mobile
✔ Aspirational, believing in the power of education
✔ Confident, loyal, and generous
✔ Rooted in culture, yet versatile and open to learning other languages and cultures
✔ Committed to provincial upliftment through education and business ventures

Latest Stats

📡 Over 280,000 listeners – Listen Live
👍 264,532 likes on Facebook – Like us on Facebook
🐦 91,777 followers on Twitter – Follow us on Twitter
📷 32,430 followers on Instagram – Follow us on Instagram

Latest Goals & Achievements (2024)

✅ Tshivenda Music Awards 2024 – Launching this year
✅ Rinandavha Campaign – Continuing our borehole giveaway initiative
✅ Phalaphala FM Royal Heritage Festival – A continued tradition
✅ Annual Overseas Trip – Revoked

Contact Us

🌐 Website: www.phalaphalafm.co.za
📧 E-mail: phalaphalafm@sabc.co.za
📞 Programme Inquiries: 015 290 0248
📞 Current Affairs: 015 290 0196
📞 Education: 015 290 0228
📞 Sports: 015 290 034
📞 Marketing: 015 290 0245
📞 Studio Line: 086 000 2503
📠 Polokwane Fax: 015 290 0170
📠 Thohoyandou Fax: 015 962 2998
📞 Thohoyandou Office: 015 962 5101
📞 Airtime Sales: 015 290 0273
📱 WhatsApp: 072 897 8325

Listenership

📌 Typical Listener:
Young South African men and women who are ambitious and driven to make a difference in their world. Many are pursuing education and have high aspirations.

Station Footprint & Broadcast Frequencies